All terms in this list:
spurious: false, not authentic, not genuine
allure: The power to attract, entice; the quality causing attraction.
trite: Worn out; hackneyed; used so many times that it is no longer interesting or effective (often in reference to a word or phrase).
clamor: A great outcry or vociferation; loud and continued shouting or exclamation.
complaisant: Willing to do what pleases others.
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